Tirak Café Boutique
Target audience
Who is coming to Tirak
LGBTQIA+ community and allies
In search of non-gendered, gentle, and accessible safe spaces.
Sensitive to inclusive spaces that are feminine without stereotypes.
Receptive to alternative themed cafés.
Lovers of aesthetic and lifestyle cafés – FOODIES
Lovers of beautiful spaces (Instagrammable)
Prefer ambiance over fast consumption.
Enjoy discovering original drinks (mocktails, iced banana milk coffee…) and unique pastries/viennoiseries.
Socially conscious consumers
Drawn to handmade goods, ethical creators, and inclusive fashion.
Purchase items or clothing with symbolic value: supporting minorities, queer designers and Asian artists
Asian tourists
Chinese, Thai, Korean, and Vietnamese tourists looking for unique spots in Paris (Asian tourists represent 20% of total tourism in Paris)
GL fans visiting Paris for the cultural experience, who may recognize the "Tirak" brand
Fans of GL series and Asian culture
Follow Thai series on YouTube or Netflix.
Active on Twitter, TikTok, Wattpad, or Instagram (fandoms, fanart).
Consume content translated into French or English.
Fans of trendy outfits, androgynous or feminine looks — reflecting a connected and expressive youth.
Preferred communication channels to reach the target audience
Strong visuals (café photos, décor, GL merch, stories)
Potential for viral content (GL mocktails, customer looks, series quotes)
Active GL community / fanbase
Collaborations with queer artists, fandom illustrators, GL influencers