Tirak Café Boutique
Competition
Coffee shop market in Paris
Paris is a cultural and cosmopolitan hub, ideal for the emergence of hybrid and purpose-driven spaces. The growing popularity of Asian content (K-pop, Korean dramas, Thai BL and GL series) creates fertile ground for a café-boutique concept inspired by Thai Girls’ Love.
Here is a list of Asian-themed cafés:
-
Viahe Caphe (Vietnamese) – 16 rue Daval, 75011 – “Sidewalk” vibe, condensed milk coffee, stools, street-style charm
-
Hanoi Corner (Vietnamese) – 7 rue Blanche, 75009 – Traditional specialties (egg coffee, coconut coffee)
-
Hoa Cà Phê (Vietnamese) – 52 rue du Chemin Vert, 75011 – Salted coffee (“Cà Phê Muối”), egg and coconut coffee
-
Phin Mi (Vietnamese) – 3 rue des Boulangers, 75005 – Vietnamese coffee and banh mi
-
Kapé (Filipino) – 17 rue de Malte, 75011 – Ube latte, coffee jelly, Filipino products
-
Café Shin (Korean) – 47 rue des Petites Écuries, 75010 – Goguma latte (purple sweet potato), homemade pastries
-
KEO Coffee Shop (Vietnamese) – 61 rue de Lancry, 75010 – Cà Phê Cốt Dừa, coffee smoothies, street-style stools
-
Kiji Opéra (Japanese) – 5 rue Gaillon, 75002 – Matcha, Tokyo-inspired coffee, tatami interior
-
Bing Sutt (Hong Kong) – 22 rue Béranger, 75003 – Pineapple bun, egg tarts, Hong Kong–style milk tea
-
Ha Noi 1988 Ca Phe (Vietnamese) – 35 rue Galande, 75005 – Vietnamese drip coffee, 1980s ambiance
Only one Asian café-boutique is currently present in Paris:
Kick Café
Concept store. Korean K-pop culture, fandom-inspired atmosphere.
Lack of direct competition: No café-boutique currently combines Thai Girls’ Love themes, a safe queer women-centered space, and Asian art/fashion.
How Tirak differs from other cafés
Specialty coffee
Teerak will use Colombian coffee sourced from a family-run business, making it an ethical raw material.
Original recipes
Recipes inspired by Asia (matcha drinks, blue pea flower lattes…), fusion pastries (mochis,cakes, Thai pandan croissant, etc.), and small bites. Perfect for foodies.
Nitrogen tea
Nitrogen infusion will create a delicately sparkling and smooth tea. This concept is well known in Asia but still rare in Europe.
GL world
Forget the cliché love stories — we’re embracing a chic, elegant atmosphere that is modern and minimalist. Far from pink stereotypes or rainbow-colored queer imagery.
Vegan & gluten free options
Pastries for all dietary preferences.
Original Mocktails
Aesthetic and flavorful, with carefully crafted presentation.
Cultural events
e.g. fan gatherings, screenings, workshops, exhibitions
Safe place
Inclusive space, with the LGBTQ+ women’s community at the heart of the project.
Strategic opportunities
Build a strong community (Instagram, TikTok, Discord)
Partner with festivals (Japan Expo, Paris LGBTQ+ Festival, Asian drama distributors)
Focus on a refined and immersive atmosphere for an urban clientele that values detail, ethics, and food culture.
Tirak occupies a promising, untapped niche in Paris: Asian queer pop culture. It responds to a growing demand for hybrid, inclusive, and meaningful spaces. With a clear strategy and a strong identity, Tirak has the potential to become a cultural and community landmark in the capital.